The Face
Federica de Lemos is a Venezuelan designer who channels her inner child into her work. As a kid, she was resourceful and creative, always finding new and exciting ways to bring her ideas to life using whatever she could find in her surroundings. This creativity developed her love for vibrant colors and intricate shapes. Her pieces evoke a sense of nostalgia while combining playfulness with functionality, reflecting her curiosity about how and why things work and fit together.
She has always been protective of what she loves, which led to the creation of Mionopeto—a brand inspired by the universal desire to own and cherish objects that captivate us—those things we instinctively feel compelled to protect.
The Brand
Born from the primitive and inherent need of all human beings to possess something treasured that we instinctively want to protect and therefore refuse to share. Mionopeto represents the feeling of ownership and the desire to be surrounded by things that captivate you, that you admire and that you’re proud to have.
“Mío, no presto."
A story that began with a boy who had his toy cars, and denied everyone else from playing with them.
He simply stated: “mionopeto."
Colorín colorado, this version of the story has come to and end. Now it’s time for you to make yours.
With your own mionopeto.
* Spoiler alert: the boy from the story is Fede's dad.
A Glimpse At Our Story
